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Lake Tourism Resort


Purest Finland - Saimaa Region

Finland and Northern Europe are globally on emerging destination featuring typically annual tourism growth figure of 6-8 per cent. Finland was increasingly recognized in 2016 as the trending destination doing things right:

  • good food
  • safety
  • clean environment
  • good quality of service
  • friendly and welcoming 

The success story of tourism in Finland

International recognition for Savonlinna and SaimaaHelsinki and Finland area a hub between Asia and Europe with good connectivity via Helsinki-Vantaa airport.
Lake Saimaa in the 4th largest lake in Europe and consitutes Europe's largest lake area. Saimaa region is located only some 250-300 km from Helsinki and 350 km from St. Petersburg with good connectivity by air, rail and road.
Tourists in Saimaa area come from Finland, Russia, Germany, Switzeland and the Netherlands. Potentially growing markets are expecially Chinese and German speaking market.
Lake Saimaa and Savonlinna have received international recognition and coverage by New York Times, Daily Mail and The Independent. Wall Street Journal listed lake Saimaa amongst "five great lakes" of the world in 2015

Savonlinna tourism

Savonlinna is one of few cities in Finland known as a tourist destination. The city is annually visited by some 350 00 tourists (bednights in registered accommodation) and 1 mill. day visitors. Some 240 000 of tourists are domestic, foreign bednights reach almost 80 000. International tourism in Savonlinna is growing rapidly. In 2016 growth of foreign bednights (excluding Russia) was 22,9 per cent and from Russia 6 per cent.

Savonlinna attractions are pristine lake areas, national parks Linnansaari and Kolovesi, national landcape of Punkaharju and forest museum Lusto together with Saimaa provincial museum. Medieval castle Olavinlinna is the nothernmost surviving castle in the world. 

During summertime large number of cultural event but first and foremost Savonlinna Opera Festival attract some 150 000 visitors to the city. Tourism resorts and companies offer a wide range of activities, wellbeing and relaxation in Saimaa lake nature. 

Savonlinna has an ambitious tourism strategy in the heart of Saimaa with the goal for becoming popular international destination for Chinese, Russian and central European tourists. For this goal Savonlinna is cooperating with Saimaa region cities in international marketing and promoting contacts to tour operators and developers all over the world.

Lake Tourism Resort

Savonlinna offers several sites for developing international Lake Tourism Resort in the heart of Saimaa Lakeland. Lake tourism resort can offer year round activities in clean and refreshing nature for tourists arriving from different parts of the world.

Available activities consist of biking, hiking, lake and ice swimming, sauna, fishing, canoeing, rowing, boating, ice skating, skiing, sightseeing snowshoeing, picking berries and mushroom, relaxation in nature and many other things that can be recommended for visitors or offered as productized service.

Savonlinna is interested to assist the operator and developer of the resort to develop the service concept, international distribution network and give support for marketing.


Green field site are available for delopers:

  • Kääpäsaari island in Savonranta village. Island with good road connection near village center. Surrounded by large lakes and recreational fishing areas. 30 hectar area zoned for development with core lakeshore area offering building rights for 9000 floor-m2. Ready to build with water, sewage and electricity on site. One of its kind site for long term development.
Holiday resorts
There are a number of holiday resorts in operation in Savonlinna with established customer base and lot of potential for expansion. All resorts are in prime locations at lakeshore and new the best scenic spots and attractions. Many resorts already have zoned building rights for expansion. Partnership or acquisition of an existing resort is an easy gateway to tourism business on Lake Saimaa. Resors offer various opportunities for joint ventures, for new opetors or for long term developers and distributors in the foreign markets. Examples of active resorts include: 
Expansion plan for Punkaharju Lake Resort. 
City of Savonlinna business services can assist in establishing contact with resort owners looking for business partnership.

Support for investors